Don hates looking desperate in his attempts to get new clients. So he takes out an ad in the New York Times explaining why SCDP will no longer be taking tobacco accounts.
Pete and Trudy have Don, Meagan, Ken and Cynthia over for dinner. Lane meets a new friend at the pub who offers the ad account for Jaguar to SCDP. Lane tries to bring him in alone but fails and Pete, Roger and Don step in. They end up at a whorehouse. When Lane finds out he is outraged and when Pete insults him he challenges him to box.